As a Web & Content Specialist at Celigo, I collaborated with product marketing, design, and UX teams to redesign and rebuild the Integration Marketplace. My contributions included optimizing over 500 pages, achieving a 50% increase in SEO performance within three months.
Within Celigo’s Integration Marketplace, most pages featured a "Free Trial" CTA, but EDI (Electronic Data Interchange) partner pages typically use contact forms to initiate sales conversations.
To address this, I designed and implemented a custom EDI partner page template that maintained Celigo’s design system while meeting EDI-specific needs. Using Figma and WordPress, I created a visually consistent, modular template that was easy to replicate.
I also helped with some day-to-day design needs like creating new icons to match the style of an already existing set using Figma.
